hyundai i10
Talk of the latest economic challenge and its effects on various industries continues to brew with fresh ferocity as the world braces for the worst. With this pressing global concern, the public has come to grips with the reality that some purchases would have to be foregone this year—and perhaps, including a new car. But here’s a car that begs to disagree—a small car that desires to give you a shot at experiencing an exhilarating ride without scrimping on comfort or convenience—better still, without creating a huge hole in your pocket.
Brandishing new levels of innovation, intelligence, and inspiration, discover a rare breed of Hyundai that albeit compact in size, scores big on oomph, performance, and overall value. Know the 10 intense reasons why the Hyundai i10 is the car you’ll be raring to have.
Intensity 1: Multi-awarded
Released by Hyundai Motor India in October 2007, the i10 has already won a total of five Car of the Year Awards (COTY) in India—within a span of only four months since its launch. Check out this long list of i10’s accolades and recognitions:
• Business Standard Motoring, December 29, 2007
- Car of the Year 2008
• CNBC-Auto Car, January 9, 2008
- Car of the Year 2008
- Best Compact Car 2008
• NDTV-Car India, January 10, 2008
- Car of the Year 2008
- Small Car of the Year 2008
• Overdrive, January 11, 2008
- Car of the Year 2008
- Viewer’s Choice award
• iCOTY (India Car of the Year), February, 2008
- Car of the Year 2008
And India is just the beginning. With the i10’s award-winning caliber, the Philippine auto industry will surely be in for another rousing Hyundai challenger that’s sure to stir up competition.
Intensity 2: Sultry Euro-inspired styling
Decidedly small yet decidedly powerful, the i10 5-door hatchback is refreshing as it is giving, loaded with features that wonderfully jive with your active lifestyle. Enjoyably eye-catching, the i10 sports a lively Euro-hip exterior package. Flush-mounted, transparent-covered, and MFR-type headlamps radiate clarity and impress a wider image, while round-type foglamps add a more stylish finish. Its subtle hood character line and precisely carved front grille with the dynamic Hyundai emblem, all harmonize with its body colored bumper and black front moulding to give this mini wonder a charmingly sporty touch.
Every bit of it, you’ll want. The Hyundai i10 in Champagne Gold.
Intensity 3: Sumptuous interior comfort
Inside the i10, both driver and passenger can indulge in sumptuous pampering benchmarked by European-inspired fit and finish. Dedication to detail can immediately be appreciated at the cockpit—a true driver’s delight with a smartly designed center console mounted shift lever for easy maneuver, a well-arranged instrument panel with green LED type cluster, and an audio unit that conveniently sits at the top of the center fascia for easy reach. The i10’s cool ambience is controlled by even cooler rotary type switches with a curved surrounding that gives it a sporty flair. And feel confidently secure as you are cradled in semi-bucket type front seats with adjustable headrests, providing you solid support no matter how exhilarating the open road may be.
Intensity 4: Generous space
Space is also surprisingly generous in the i10 with its increased overall width, allowing you to stretch out and move around with relative ease. Trunk space is likewise remarkable with as much as 225-liter (VDA) capacity, thanks to its lowered rear suspension upper arm mounting that vertically and horizontally expand the i10’s cargo accommodation. If you think that’s still not enough, the rear seats of the i10 can also be folded 60:40 to make room for more of your stuff.
Intensity 5: High-performance engines
Performing as lively as it looks, the i10 thrills as well as enthralls with your choice of a 1.1-liter gasoline engine or a 1.2-liter gasoline engine that delivers maximum power of 66.8 ps at 5500 rpm and 74.9 ps at 6000 rpm, respectively, for impressive drivability and zippy responsiveness. Not only is the i10’s engine performance strikingly powerful—it’s also remarkably economical and “green” in operation with its improved intake and exhaust system that helps burn fuel efficiently, lessening its impact on both your pocket and the environment with lesser particulate or toxic emissions. Mated to an outstanding 5-speed manual gearbox or a smooth-shifting 4-speed automatic system, the i10 furthers its powerplant’s efficiency with an optimized M/T and A/T gearbox design that minimizes transmission errors and reduces unnecessary power loss, respectively, for more precise, safer shifting.
Albeit compact in size, the i10 packs a wallop in power and performance.
Intensity 6: Easy maneuvering with MDPS
Behind the wheel, you’ll also appreciate the i10’s Motor Driven Power Steering (MDPS) with manual tilt function for niftier handling. And the fact that it’s controlled by a motor, the i10’s MDPS makes for a more fuel-efficient ride, as it does not add load to the engine. A clever and “green” steering operation indeed!
Intensity 7: Safe and sound
Though light in stature, the i10 throws in a host of safety features to keep its occupants, as well as pedestrians, amply protected. Its body is reinforced at strategic areas, especially the side and rear, to lessen impact and damage to the fuel tank in the event of a collision. A safety zone in the cowl and crash-absorbing hood are also applied to provide pedestrian protection, while 13-inch front disc brakes ensure reliable stopping power. Driver airbag, keyless entry with burglar alarm, child safety rear door lock, and high mount stop lamp additionally contribute to the i10’s secure character.
Intensity 8: Fun to drive
Not because it’s powerful and safe doesn’t mean it can’t be fun. With conveniences and compartments such as power windows, central door lock with tailgate lock/unlock, rear console tray, door map pockets, seatback pocket, and covering shelf trim, the i10 makes sure there’s plenty of handiness to go around. For an invigorating dose of music, turn on the audio system of the i10. With its four speakers, AM/FM radio, CD/MP3 capability, and its neat Aux. input and iPod cable that allows you to plug in tunes from an external music player, you’ll definitely be entertained.
Intensity 9: Backed by 5-Year Warranty
What could be more reassuring than a car company that provides extended warranty coverage? Every Hyundai car you buy is backed by an exclusive 5-Year Warranty from Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai in the Philippines. HARI’s 5-Year Warranty breaks the boundaries of the standard manufacturer’s 3-Year warranty by adding two more years of trouble-free motoring to Hyundai car owners—an assurance of Hyundai’s uncompromising regard for quality, from car to customer care.
Intensity 10: It’s a Hyundai
The badge says it all. It’s from a company that brought you the Grand Starex, Santa Fe, Tucson, and other similarly multi-awarded and globally-acclaimed automobiles. Likewise, it’s from the 4th leading automotive brand in the country, and the 5th leading automotive brand in the world. It’s a Hyundai—the refined and confident automaker, and now, the bold, determined challenger that brings fresh excitement to your motoring lifestyle.
With the current challenges faced by the economy, prudence in consumerism becomes the order of the day. Thus, cars that harmoniously combine class and practicality will surely prevail. And your best bet is the Hyundai i10. Backed by 10 intense reasons that represent its value-based quality and engineering, need we say more? Visit your nearest authorized Hyundai dealer today and test drive a Hyundai i10!
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